The First Art Newspaper on the Net Established in 1996 United States Saturday, October 25, 2014


Economy Could Take Toll on Commissioned US Artwork
Collectors are seeking something special, and more personal like Tracey Emin's recent limited-availability "portrait commissions". EPA/TOM HEVEZI.

By: Christopher Michaud

NEW YORK (REUTERS).- Economic woes have pinched the pockets of wealthy art patrons, but artists who rely on those commissions say they are surviving, albeit with more specialized works and smaller payoffs.

In a time of tight budgets, commissioning a work of art for commercial or corporate spaces like Rockefeller Center must dovetail with a company's marketing strategy and promote its public image, not just soothe charitable urges.

"They're still doing it, but the commissions are smaller. There's no question," said Anne Pasternak, president and artistic director of Creative Time, a New York-based nonprofit organization that commissions public art works.

But, she added, if commissioned art is not already core to the mission of a company or business, "they're not going to start now or are at least hesitant to start."

Since the recession hit the United States, highly specialized and one-of-a-kind art commissions have experienced an uptick, said David Maupin of New York's Lehmann Maupin gallery which handles several artists who work on commissions.

He cited British artist Tracey Emin's recent limited-availability "portrait commissions," in which collectors answered 15 questions and she made drawings that were turned into neon sculptures.

"Collectors are seeking something special, and more personal, for their investment," Maupin said.

Artist Teresita Fernandez, whose high-profile commissioned works can be seen at the Seattle Art Museum's Olympic Sculpture Park and the Dallas Cowboys' stadium, said she sees "significant demand for large, site-specific commissioned work."

"I love working this way," she said. "People who commission large works are willing to take risks and are on board for the ambitious artistic vision."

A more far-reaching impact of the recession is likely to be felt on U.S. art commissions years ahead, experts note, because a commissioned piece can take years to complete after money is allocated. A lack of funding now may mean less art later.

Other commissioned work, such as artist Julie Mehretu's monumental "Mural," a multimillion-dollar work installed this year in the lobby of Goldman Sachs, was commissioned before the 2008 financial crisis, in which the bank was deeply involved.

The year 2009 was particularly hard, said Creative Time's Pasternak. "A lot of our individual supporters lost a lot of their wealth, and others worried about losing their jobs cut their support," she said.

'Image Building and Brand Building'
When companies approach commissioning now, they tend to look at commercial gain, said Amy Cappellazzo, Christie's' international co-head of post-war and contemporary art.

"Corporations used to do it as a kind of civic philanthropy," she said. "Now they're also looking into it as image building and brand building."

Businesses like hotels and restaurants "want to tie it to their style and interior designs," she said. Hotel chain Sage Hospitality, for example, is hanging works by local artists in guest rooms.

While the investment in commissions can be substantial, so can the payoff, experts said. New York's Public Art Fund's "Waterfalls" project, in which man-made waterfalls were installed in the East River two years ago, cost more than $15 million.

But officials estimate that the project, by Danish artist Olafur Eliasson, brought $70 million to the local economy during its four-month run. A series of major commissions by the Public Art Fund is planned for the fall.

At the World Trade Center site, one of New York's most visible and well-known new developments, $50 million has been released to build the Ground Zero Arts Center, a cultural and performing arts venue.

Established artist Jeff Koons created a sculpture at 7 World Trade Center, and conceptual artist Jenny Holzer created an animated installation of prose and poetry that scrolls across a glass wall in the lobby.

But a spokesman for Silverstein Properties, which is developing the site where the twin towers stood and has been involved in extensive debate over its future, said it was too early to discuss commissioned art for the new towers. (Editing by Ellen Wulfhorst and David Storey)

New York | Anne Pasternak | David Maupin |




Today's News

June 10, 2010

6th Berlin Biennale for Contemporary Art Brings Together Numerous Artistic Positions

Galileo Lost Tooth, Fingers Go on Show at Galileo Museum in Florence

Senator Christopher Dodd Says Artifacts Held by Yale Belong to Peru

"Hidden" Tintoretto Goes on Public Display for the First Time

DC Moore Gallery Celebrates Charles Burchfield's Fifty Years as a Painter

Economy Could Take Toll on Commissioned US Artwork

Spazi Aperti: Annual Inter-Academia Exhibition of Contemporary Art Opens

World Renowned Conceptual Artist Shen Shaomin at Eli Klein Fine Art

Architect Charles Gwathmey's Last Major Museum Completed

Christie's Russian Art Sales Results Illustrate a Buoyant Market

21c Museum Hotel to Open New Property in Downtown Bentonville, Arkansas

Solo Exhibition by Michael Stubbs Opens at Laurent Delaye

Exhibition on the Story of The Royal Ballet Announced

Largest Festival of Disabled Artists Opens in DC

Sotheby's Sale of The Collection of Patricia Kluge Held On-Site in Charlottesville, Virginia Totals $15.2 Million

Bouguereau Tops Christie's Sale at $2.77 Million

Native American Art Realizes Strong Prices in June at Bonhams & Butterfields

Battle of Boyne Eye Witness Account Triples Estimate at Bonhams

Exhibition of New Paintings by James White at Max Wigram Gallery

Codices Guarded in France to be Digitalized

Most Popular Last Seven Days



1.- Image of a Christ without a beard, short hair and wearing a toga unearthed in Spain

2.- Giant mosaic unearthed in mysterious tomb in Amphipolis in northern Macedonia

3.- Bonhams sale of 18th century French decorative arts to benefit Fine Arts Museums of San Francisco

4.- Paris flustered by erection of 'sex-toy' sculpture; Paul McCarthy slapped by a passer-by

5.- High art or vile pornography? Marquis de Sade explored in Orsay museum exhibition

6.- 'Cubism: The Leonard A. Lauder Collection' opens at the Metropolitan Museum of Art

7.- Greek culture minister says Elgin Marbles return a matter of 'global heritage'

8.- Vandals deflate Paris 'sex-toy' sculpture by American artist Paul McCarthy after outrage

9.- Exhibition at National Gallery in London explores Rembrandt's final years of painting

10.- 'Hans Memling: A Flemish Renaissance' opens at the Scuderie del Quirinale in Rome

Related Stories



Invisible Exports announces the New York solo debut of work and objects by Bob Mizer

Six weeks after, New York City artists seek help to scrub away superstorm Sandy's stains

Just discovered Scharl Portrait of Einstein up for sale for first time

New York State Museum exhibits historic images from Burns archives

La Dolce Vita: 1950-1960. Stars and Celebrities in the Italian Fifties at Eataly New York

The Art of Playboy, Gil Elvgren, Golden Age greats headline Fall New York illustration art auction

Costa Rica reclaims artifacts from the prestigious Brooklyn Museum in New York

Doyle New York to auction the Arthur Rothstein photograph collection in October

New study identifies pine bush as "Stop Over" for migrating birds

Chinese Gilt-Bronze Bell achieves $482,500 at Doyle New York's Asian works of art sale



Museums, Exhibits, Artists, Milestones, Digital Art, Architecture, Photography,
Photographers, Special Photos, Special Reports, Featured Stories, Auctions, Art Fairs,
Anecdotes, Art Quiz, Education, Mythology, 3D Images, Last Week, .

 

Founder:
Ignacio Villarreal
Editor & Publisher: Jose Villarreal - Consultant: Ignacio Villarreal Jr.
Art Director: Juan José Sepúlveda Ramírez - Marketing: Carla Gutiérrez
Special Contributor: Liz Gangemi - Special Advisor: Carlos Amador
Contributing Editor: Carolina Farias

Royalville Communications, Inc
produces:

ignaciovillarreal.org theavemaria.org juncodelavega.org facundocabral-elfinal.org
Founder's Site. The most varied versions
of this beautiful prayer.
Hommage
to a Mexican poet.
Hommage
       

The First Art Newspaper on the Net. The Best Versions Of Ave Maria Song Junco de la Vega Site Ignacio Villarreal Site