|Smithsonian Institution Announces New Jewelry Line with QVC |
Russ Feather, left, Museum Specialist Gemologist, and Kelly Carnes from Public Affairs Office, unveil the Hope Diamond at the Smithsonian's National Museum of Natural History in Washington. The Smithsonian Institution has agreed to license its world renowned gem and mineral collection to create a jewelry line with the TV shopping network QVC. The deal announced Thursday, April 8, 2010 will produce a jewelry line this fall. It will be based on the National Gem and Mineral Collection at the National Museum of Natural History. AP Photo/Pablo Martinez Monsivais.
By: Brett Zongker, Associated Press Writer
WASHINGTON (AP).- The Smithsonian Institution said Thursday that it has licensed its renowned gem and jewelry collection to create a line of bracelets, brooches and other baubles with the TV shopping network QVC.
The jewelry line expected to launch this fall will be based on the National Gem and Mineral Collection at the National Museum of Natural History, which includes the famous Hope Diamond and Marie Antoinette earrings among 375,000 specimens. Curators will help oversee creation of the jewelry line.
"With all of our licensed products, everything is reviewed and approved by curators in advance," said Smithsonian spokeswoman Linda St. Thomas.
Curators also will record interviews for QVC to help introduce the collections and offer a glimpse behind the scenes at the museum in Washington, she said.
The jewelry line follows licensing deals for Smithsonian-branded furniture, lighting, books and hobby kits based on museum collections. Showtime Networks also launched the Smithsonian Channel on television in 2006 as part of a licensing agreement to generate revenue for the museum complex.
The Smithsonian is a nonprofit that receives about 70 percent of its operating budget from the federal government. It's also seeking new revenue to help pay for a $2.5 billion maintenance backlog.
The QVC line will be primarily costume jewelry and semiprecious stones, St. Thomas said. Some of the earrings, rings, bracelets, pins and brooches will be based on designs of pieces in the museum, while others will simply be inspired by its collection, including the Hope Diamond. The line won't include real diamonds, though.
"We will create jewelry that is not only fashionable, but also serves to educate the public about the Smithsonian and the jewelry, gems and minerals found in its collections," said Carol LeBlanc, director of consumer products for the Smithsonian Enterprises business unit.
The Smithsonian sought bids for the licensing deal and received three offers before selecting QVC. Terms of the multiyear agreement weren't disclosed. Revenue generated by the deal for the Smithsonian will come from royalties based on sales, St. Thomas said.
Copyright 2010 The Associated Press.
April 9, 2010
Albertina Museum Presents Masterpieces from the Heyday of Austrian Watercolour Painting
Italian Group of Researchers Hopes to Find Caravaggio's Bones
Imperial Treasures Soar at Sotheby's Sales in Hong Kong
Miniature Rooms Create Magic at the Art Institute of Chicago
Miniature Portrait of George IV Makes 16 Times Estimate at Bonhams
Egypt's Zahi Hawass Urges States to Cooperate on Artifact Return
Seminal Work by Turkish Artist Nejad Melih Devrim to Be Offered at Sotheby's
Field Museum Announces New Dino Attractions This Summer
Research Findings from Guggenheim Archives Collections Now Available Online
Inspired by Heroines of Myth, Elisa Johns Presents New Work at Mike Weiss Gallery
Smithsonian Institution Announces New Jewelry Line with QVC
New Fossils May Fit in Gap between Apes and Humans
Transforming Tate Britain Application Submitted for Planning
Exhibition of Informel and Abstract Expressionism, 1946-1964 Opens at Museum Kunst Palast
Sotheby's to Sell the Collection of the Late Francis Egerton and Peter Maitland, Pioneers of the "Mallett Style"
Blue and White Porcelain Collection Assembled by the 'God' of Ceramics to Be Sold at Bonhams
New York Suit vs. Google Seeks Damages for Pictures, Art
9/11 Museum Exhibits Show NY Vigils, WTC Cleanup
Sydney Biennale Spotlights ASU Herberger Institute Scholars and Artists
Green Hill Center for North Carolina Art Holding an Online Auction Featuring the Glass Sculpture of Richard Ritter
Phillips de Pury's Much Anticipated Sale of the Estate of Mrs. Harry N. Abrams Breaks Records Across the Board
Most Popular Last Seven Days
1.- Archaeologists find 5,000-year-old skeletons in an ancient village in northern India
2.- Exhibition at the Louvre museum offers rare glimpse of the ancient Thracian culture
3.- Most Britons ignorant over Battle of Waterloo: National Army Museum poll
4.- Sotheby's to offer the historic collection of Mary, Duchess of Roxburghe
5.- Van Gogh and Rothko: Two masterpieces of modern art unveiled at Sotheby's London
6.- Recently discovered self-portrait headlines 'Leonardo da Vinci and the Idea of Beauty' at MFA Boston
7.- Supermodel Gisele Bundchen, world's top-earning model, makes teary last catwalk turn
8.- Le Corbusier legacy threatened by revelations in new books that architect was 'fascist'
9.- Groundbreaking photographs of India's Sidi community go on show in the UK for the first time
10.- William and Kate: royal parents with a modern image
Bill & Melinda Gates Foundation Gives $50 Million in Grants to the Smithsonian Institution
The Smithsonian and Arizona State University Create a Partnership for Education and Science
Smithsonian Reveals New Plan to Boost Research
Museums, Exhibits, Artists, Milestones, Digital Art, Architecture, Photography,
Photographers, Special Photos, Special Reports, Featured Stories, Auctions, Art Fairs,
Anecdotes, Art Quiz, Education, Mythology, 3D Images, Last Week, .
|Royalville Communications, Inc|