The First Art Newspaper on the Net   Established in 1996 United States Friday, November 27, 2015

Absolut Unveils "I'm Here" in the UK, a Creative Collaboration with Spike Jonze
Ahead of the film’s global consumer launch on 7th March 2010, ABSOLUT will challenge people’s ‘ordinary’ everyday perceptions by bringing to life the notion that, ‘ordinary is no place to be’.
LONDON.- ‘I’m Here’, a robot love story ‘In An ABSOLUT World’, is set in LA and celebrates a life enriched by creativity.

The film has already proved to be a huge success after being selected to premiere at the Sundance Film Festival on 21st January this year, and will be screened at the influential Berlinale in mid-February.

Ahead of the film’s global consumer launch on 7th March 2010, ABSOLUT will challenge people’s ‘ordinary’ everyday perceptions by bringing to life the notion that, ‘ordinary is no place to be’. Across the UK, billboards and graffiti sites have subtly built intrigue around the collaboration, offering consumers the chance to attend exclusive preview screenings of the 30 minute film ‘in no ordinary places’.

The exciting week long programme of activity will commence on Monday 22nd February, focusing on smaller intimate screenings in ‘ordinary’ and ‘everyday’ locations such as bike stores, cafés and hairdressers, which ABSOLUT will use to showcase its collaboration with Spike Jonze; ‘I’m Here’. These events will take place in London, Manchester and Edinburgh, building momentum over the course of the week to a bigger yet still unconventional screening.

I’m Here stars British actor Andrew Garfield (Boy A, The Imaginarium of Doctor Parnassus) and Sienna Guillory, (Love Actually). The film, honours the creative history of ABSOLUT, while embarking on a new and innovative alliance with one of today’s most original filmmakers. The result is a film which combines Jonze’s unique style with the ABSOLUT vision of making ordinary life more interesting.

Mark Hamilton, Head of Marketing for Vodka at Pernod Ricard UK said: “With our new campaign, ‘In An ABSOLUT World, Ordinary is No Place To Be’, we hope to challenge consumer perceptions about what is ordinary and everyday, and that daily life and routine can be made more interesting. From 22nd February until 28th February, ABSOLUT will be offering consumers the chance to see ‘I’m Here’, ahead of the global online launch. Seemingly ordinary venues and locations that consumers pass by on their daily commute, that also feature in some of the key moments of the film, such as libraries, car parks and cafés, will be turned into unconventional cinemas and bars.”

Consumers will be invited to enjoy ABSOLUT drinks during the preview screening and afterwards at participating neighbouring bars.

ABSOLUT | Mark Hamilton | In An ABSOLUT World | Spike Jonze |

Today's News

February 21, 2010

Paul Gauguin: The Breakthrough into Modernity Opens at the Van Gogh Museum

LACMA Announces Three Inaugural Exhibitions for New Exhibition Pavilion

Landmark Exhibition Reveals Deep Artistic Dialogue Among Early Impressionists

Big Names in Contemporary Art at ARCOmadrid_ 2010

Rosamund Felsen Gallery Presents Large-Scale Exhibition by Ann Preston

Tate Liverpool to Unveil New Commissions by Rineke Dijkstra

Poles Throw Bicentennial Bash for Composer Frederic Chopin

"Advertising for Health" on View at the Wolfsonian-FIU

Unique Writing Instruments Bring New World Auction Records

Lehman Brothers Art Collection Makes Over US$2.2 Million at Freeman's

First Major U.S. Exhibition in Nearly 40 Years on Joaquín Torres-García

Edward and Nancy Kienholz' The Hoerengracht to be Shown in Amsterdam

Absolut Unveils "I'm Here" in the UK, a Creative Collaboration with Spike Jonze

York Sculpture Park Showcases the Largest Display of Open-Air Bronzes by Henry Moore in Europe.

An Emerging Artist and a Nevada Artists Series to Launch at the Nevada Museum of Art

Steven Holl Architects Selected to Design New Arts Building for University of Iowa Arts Campus

Archive Material from Major 20th Century Theatrical Agencies Garners Rave Reviews at Bonhams & Butterfields

Exhibition of Lithographs by Pablo O'Higgins at the Utah Museum of Fine Arts

Creative Time Writes Louisville Master Plan for Public Art

Replica of Aztec Capital to be Built in Mexico

Most Popular Last Seven Days

1.- First solo exhibition by the American artist Mickalene Thomas in Belgium opens at Galerie Nathalie Obadia

2.- Israel accidentally finds ancient mosaic that served as pavement for a courtyard in a villa

3.- The address of Johannes Vermeer's the Little Street discovered by Rijksmuseum curator

4.- The nine lives of Russia's Hermitage cats that root out unwanted guests: Rodents

5.- Robbers make off with masterpieces by Rubens and Tintoretto from museum in Verona

6.- 17th century letters at Museum of Communication reveal refugees 'sense of loss'

7.- New museum dedicated to the artist Mu Xin opens in Zhejiang Province, China

8.- Who are the most prolific art collectors in the US today?

9.- Rubens House brings newly discovered study for a portrait by Van Dyck to Antwerp

10.- "The Nude in the XX and XXI century" curated by Jane Neal opens at Sotheby's S/2 London

Related Stories

Absolut Art Bureau at Art Basel Miami Beach-Güiro: An art bar installation by Los Carpinteros

Thai Artist Rirkrit Tiravanija Wins Absolut Art Award 2010

Museums, Exhibits, Artists, Milestones, Digital Art, Architecture, Photography,
Photographers, Special Photos, Special Reports, Featured Stories, Auctions, Art Fairs,
Anecdotes, Art Quiz, Education, Mythology, 3D Images, Last Week, .


Ignacio Villarreal
Editor & Publisher:Jose Villarreal - Consultant: Ignacio Villarreal Jr.
Art Director: Juan José Sepúlveda Ramírez
Social Network Manager and Translator: Norma Cristina Pérez Ayala Cano

Royalville Communications, Inc
Founder's Site. The most varied versions
of this beautiful prayer.
to a Mexican poet.

The First Art Newspaper on the Net. The Best Versions Of Ave Maria Song Junco de la Vega Site Ignacio Villarreal Site
Tell a Friend
Dear User, please complete the form below in order to recommend the Artdaily newsletter to someone you know.
Please complete all fields marked *.
Sending Mail
Sending Successful