The First Art Newspaper on the Net Established in 1996 United States Tuesday, September 2, 2014


Posters Everywhere: Product Advertising through the Medium of the Poster
Artists and designers placed themselves at the service of businessmen and endeavored to effectively showcase the new world of products and appeal to potential consumers’ desires, hopes and values.
NUREMBERG.- Posters – like modern advertising in general – are a creation of 19th-century industrial manufacturing. Employing visual enticements, they bridged a gap that had opened between producers and consumers, drew attention to novel branded products, aroused and shaped new consumer needs. Pedestrians were unable to escape their omnipresence: “Posters,” declared one observer in 1904, “now cover pretty much every available surface in our cities, causing us to be surrounded by ‘talking walls’”.

Artists and designers placed themselves at the service of businessmen and endeavored to effectively showcase the new world of products and appeal to potential consumers’ desires, hopes and values. While the first poster artists in the days before 1900 still harbored visions of a “gallery on the street” and posters as an instrument to shape public tastes, new, commercially pragmatic thinking asserted itself around 1905: Based on the emerging psychology and science of advertising, poster artists completed a transformation to modern commercial artists.

While previous exhibitions have usually addressed the history of poster art, this major show at the Germanisches Nationalmuseum emphasizes the history and mechanisms of poster advertising. The exhibition has been conceived as an “imaginary department store”: Individual departments present the world of food, household, cosmetic, media and recreational products. Advertising links individual products and their respective target groups with certain promises of happiness embodied by visual themes and stereotypes that deserve examination.

This exhibition puts the “Nuremberg Poster Collection”, one of the largest such collections in Germany, on display for the first time. Georg Bergler, Professor at Nuremberg College of Economics and Social Sciences, started assembling it in the 1950s as a teaching collection for his field of specialization of marketing research and advertising theory. In 2002, the GfK Group and the Nürnberger Akademie für Absatzwirtschaft entrusted it to the museum as a permanent loan.

The “Nuremberg Poster Collection” not only stands for Nuremberg’s significance in German marketing research. It also constitutes an inexhaustible source of material for modern cultural history.

Germanisches Nationalmuseum | Nuremberg Poster Collection | Posters Everywhere |


Today's News

November 28, 2009

Tokyo Opera City Art Gallery Shows Exhibition by Influential Designer Verner Panton

Sotheby's to Sell, "Elephant" (Purple), a Unique Work by Jeff Koons

Pinacotheque de Paris to Show Edvard Munch or the "Anti-Scream"

Posters Everywhere: Product Advertising through the Medium of the Poster

Bologna's International Art Fair, Arte Fiera Art First, Announced

Sale of Masterworks from Band Estate Carries Heffel Auction to $20.8-Million Sale

Lenin Statue Vandalized by Ukrainian Nationalists in Kiev

Serpentine to Celebrate 40th Anniversary with Richard Hamilton Exhibition

Frans Hals Museum to Show Exhibition of the First Woman to Become Masterpainter

800 Unpublished Drawings from the Venetian 19th-Century to Go on View

Stadel Museum Examines Works by Frankfurt Artist Who Died at Age 23

Sotheby's Swiss Art Sale Highlights Works by Giacometti, Hodler and Vallotton

ArtSway Announces Exhibition of New Work by Dave Lewis

First Full-Scope Solo Exhibition of William E. Jones in Europe Announced

Green Art Gallery in Dubai to Open Nazif Topcuoglu Exhibition

Fotomuseum Winterthur Opens Exhibition of Photographs by Graciela Iturbide

Group Show of Color Photographs Opens at Michael Hoppen Gallery

Exhibition to Inaugurate New de la Cruz Collection Contemporary Art Space

Michael Landy: The New National Gallery Associate Artist

Prague Museum Depicts Country's Communist Past

Most Popular Last Seven Days



1.- Neanderthals and humans were both living in Europe for between 2,600 and 5,400 years

2.- First major exhibition to explore the historical legacy of African cultural astronomy opens at LACMA

3.- Carlo Mollino's idealized vision of the female form in new book published by Damiani/Crump

4.- Tate Britain displays works by Frank Auerbach from the collection of Lucian Freud

5.- In grave robber territory, locals abuzz over Alexander-era tomb; Largest of its kind ever discovered in Greece

6.- Lambert Collection opens an ambitious project housed at the Sainte-Anne Prison

7.- Centre for Contemporary Art Singapore announces the first 18 artists in the CCA Residencies progamme

8.- Historic Kings Theatre is transformed into major New York Performing Arts venue

9.- Thirteen's American Masters Series co-produces new documentary about photographer Dorothea Lange

10.- Sotheby's New York to offer 548 Edward Weston photographs as a single lot this September



Museums, Exhibits, Artists, Milestones, Digital Art, Architecture, Photography,
Photographers, Special Photos, Special Reports, Featured Stories, Auctions, Art Fairs,
Anecdotes, Art Quiz, Education, Mythology, 3D Images, Last Week, .

 

Founder:
Ignacio Villarreal
Editor & Publisher: Jose Villarreal - Consultant: Ignacio Villarreal Jr.
Art Director: Juan José Sepúlveda Ramírez - Marketing: Carla Gutiérrez
Special Contributor: Liz Gangemi - Special Advisor: Carlos Amador
Contributing Editor: Carolina Farias

Royalville Communications, Inc
produces:

ignaciovillarreal.org theavemaria.org juncodelavega.org facundocabral-elfinal.org
Founder's Site. The most varied versions
of this beautiful prayer.
Hommage
to a Mexican poet.
Hommage
       

The First Art Newspaper on the Net. The Best Versions Of Ave Maria Song Junco de la Vega Site Ignacio Villarreal Site