NEW YORK, NY.- The Museum of Modern Art
presents Ron Arad: No Discipline, the first major U.S. retrospective of Arads work, from August 2 to October 19, 2009. Among the most influential designers of our time, Arad (British, b. Israel 1951) stands out for his adventurous approach to form, structure, technology, and materials in work that spans the disciplines of industrial design, sculpture, architecture, and mixed-medium installation. Arads relentless experimentation with materials of all kindsfrom steel, aluminum, and bronze to thermoplastics, crystals, fiberoptics, and LEDsand his radical reinterpretation of some of the most established archetypes in furniturefrom armchairs and rocking chairs to desk lamps and chandeliershave put him at the forefront of contemporary design.
The exhibition features approximately 140 works, including design objects and architectural models, and 60 videos. Most of the objects featured in the exhibition are displayed in a monumental Corten-and-stainless-steel structure specially designed by the artist called Cage sans Frontières (Cage without Borders). The structure measures 126.5 feet (38.5 meters) long, spanning the entire length of the Museums International Council gallery, and over 16 feet (5 meters) tall. The exhibition is organized by Paola Antonelli, Senior Curator, and Patricia Juncosa Vecchierini, Curatorial Assistant, Department of Architecture and Design, The Museum of Modern Art.
Ms. Antonelli states: "Arad is well known for his iconoclastic disregard for disciplinesand, at least apparently, for discipline. He has defined much of the current panorama of design, inspiring a generation of practitioners who disregard established modes of practice in favor of mutant design careers that are flexible enough to encompass the range of contemporary design applications, from interactions and interfaces to furniture and shoes."
Arads accomplishments over the past three decades have stirred up the design world by repeatedly updating the concept of the architect/designer/artist and repositioning design side by side with art, both in discourse and in the marketall while keeping one foot firmly in industrial production and large-scale distribution. Idiosyncratic and surprising, Arads designs communicate the joy of invention, pleasure, humor, and pride in the display of their technical and constructive skills.
This exhibition celebrates Arads spirit by combining industrial design, studio pieces, and architecture. It features Arads most celebrated historical pieces, including the Rover Chair (1981), the Concrete Stereo (1983), and the Bookworm bookshelves (1993), along with more recent products such as the PizzaKobra lamp (2008) and the latest reincarnation of his Volumes series (1998), the armchair duo titled Even the Odd Balls? (2009).
Cage sans Frontières was specially designed by Arad, developed with Michael Castellana from Ron Arad Associates, and manufactured and installed by Marzorati Ronchetti, Italy, under the direction of Roberto Travaglia. The structure is in the shape of a twisted loop and consists of 240 square cut-outs lined with stainless steel that act as shelves for the objects in the exhibition. The dramatic installation relies on the scale of the structure and on the reflectivity of the inner walls of the cut-outs which creates a ricocheting effect. One side of the structure is continually covered with grey gauze fabric that acts as a translucent, elastic membrane. The fabric was donated by the textile company Maharam and was cut and stitched by the jeans manufacturer Notify, which is also a sponsor of the exhibition. The structure was commissioned and lent to the exhibition by Singapore FreePort Pte Ltd, an arts storage facility.
Monitors installed in the structure and on the walls feature animations of the design and production process of some of the objects on view; animated renderings of architectural projects represented in the exhibition by models; and a video showing time-lapse footage of the construction of Cage sans Frontières. Other objectsincluding the Bookworm and This Mortal Coil bookshelves (both 1993) and the Shadow of Time clock (1986)are installed along the perimeter of the gallery. Two of Arads sofas, Do-Lo-Res (2008) and Misfits (1993), are installed outside the exhibition entrance, and visitors are invited to sit on them.
Ever since he founded his studio, together with long-time business partner Caroline Thorman, in 1981 (first called One Off, and then reestablished in 1989 as Ron Arad Associates), Arad has produced an outstanding array of innovative objects, from limited editions to unlimited series, from carbon fiber armchairs to polyurethane bottle racks. A designer and an architect, trained at the Bezalel Academy of Art in Jerusalem and at Londons Architectural Association School of Architecture, he has also designed memorable spacessome plastic and tactile, others digital and etherealsuch as the lobby of the Tel Aviv Opera House (199498), Yohji Yamamotos showroom in Tokyo (2003), and the Holon Design Museum, Israel (nearing completion), all of which will be represented in the exhibition with models and videos. In his influential role as Head of the Design Products Masters Degree course at the Royal College of Art in London from 1997 until this year, he has nurtured several innovative designers, including Julia Lohmann, Paul Cocksedge, and Martino Gamper.
The 1981 Rover Chairs, which launched Arads design career even though at the time he was not seeking any particular professional label, are emblematic of his early readymade creations. The chairs are made of discarded leather seats from the Rover V8 2L, a British car, anchored in tubular-steel frames using Kee Klamps, an inexpensive scaffolding system. Arad stopped making them once he realized that the overwhelming demand for the chairs was transforming his atelier into a dedicated Rover Chair manufacturer. The Italian company Moroso is about to produce an industrial version of the chair under the name Moreover.
The Concrete Stereo (1983) is another milestone in Arads work with readymades. It is very simply a hi-fi systemwith turntable, amplifier, and speakerscast in concrete. The concrete was then partially chipped away, exposing the steel armature, the electronic components, and the pebbles in the cement.
Objects in the exhibition are grouped as families whose common thread is the exploration, sometimes over years, of a form, a material, a technique, or a structural idea. An example is the investigation of elasticity and surprise that began with the Well Tempered Chair (1986)a chair made of four sprung sheets of steel held together by wing nuts that come together to suggest the archetypical shape of an armchair. Another example is the Volumes series (1988), which comprises, among others, his renowned Big Easy (1988) and its various iterations, among them the Soft Big Easy (1990) and the painted-fiberglass New Orleans (1999).
Not Made by Hand, Not Made in China, another important family and a milestone in Arads career and in the history of design, is a series of limited-edition objectsvases, sculptures, lamps, and bowlsthat Arad presented in 2000 at the annual Milan Furniture Fair. All the objects in the series were made using 3-D printing, which at that time was almost exclusively used to create one-off models for objects that would later be produced in series using traditional manufacturing processes. Treating rapid prototypes as final products rather than templates, Arad turned the new process into an advanced production method, a path that was subsequently followed by several designers.
A more recent family is the Bodyguards (2008), in which the same initial shape in blown aluminum is differently intersected by imaginary planes and cut to reveal ever-changing ―personalities,‖ from a rocking chair to a stern bodyguard-like sculpture.
To give life to his ideas, Arad relies on the latitude provided by computers as much as on his own exquisite drafting skills, and he uses both the most advanced automated manufacturing techniques and the simple welding apparatuses in his collaborators metal workshops. Often, his work is a combination of high and low technologies, such as his Lolita chandelier (2004) for Swarovski. Made with 2,100 crystals and 1,050 white LEDs, the Lolita takes the shape of a flat ribbon wound into a corkscrew shape. The ribbon contains 31 processors that enable the display of text messages sent to the Lolitas mobile phone number. For this exhibition, visitors can send texts to (917) 774-6264. The messages appear at the top of the chandelier and slowly wind down the ribbons curves, creating the impression that the chandelier is spinning ever so slightly.