NEW YORK, NY.-
Independent mobile and web content platform Babelgum
announced the world premiere of Coldplay's Strawberry Swing
. The new video will be exclusively available on Babelgum Web and Mobile from July 20th to July 27th. The song will be released on Parlophone as a digital download on September 14th and the video will be commercially available August 3rd.
The innovative video was directed by Shynola, a group of visual artists famous for their work with Beck (E-Pro), Blur (Crazy Beat), Junior/Senior (Move Your Feat), and Radiohead (Pyramid Song) to name a few. In the video, Coldplay frontman Chris Martin debuts as an animated superhero in a larger-than-life world drawn entirely in chalk.
"Babelgum's music channel is continuing to produce and deliver exciting content exclusively to our audience before anyone else and the release of Strawberry Swing is no exception," said Babelgum's Head of Music, Jason Lamont. "These exclusive videos are in line with our commitment to delivering innovative, professionally produced programming to a global audience, and we're excited to see its growth on both our online site and mobile application."
An integrated mobile and Internet content platform, Babelgum combines the full-screen video quality of traditional television with the interactive capabilities of the Internet, and offers innovative professionally produced programming on-demand to a global audience. Babelgum recently launched an original mobile application in the United States, UK and Italy, that brings regionally tailored programming to smart phones - at present iPhone 3G, iPod Touch, Nokia (N96, N95 and 6210) - via 3G and WiFi.
Babelgum's editorial focus is on music, comedy, film, urban culture, nature and the environment. The company has set up two online contests to nurture independent film and music talent: the Babelgum Online Film Festival, chaired by Spike Lee (now in its second year) and the Babelgum Music Video Awards, judged by acclaimed director Michel Gondry. Babelgum also launched a Digital Studio initiative producing new, exclusive and original content. Two productions have already been completed: Downstream, focusing on the controversy over the development of the oil sands of Alberta, Canada, and Extinction Sucks, a wildlife series on the subject of conservation and protection, with the active involvement of WWF.