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The Museum of Modern Art Unveils New Graphic Identity
NEW YORK, NY.- —The Museum of Modern Art has recast its graphic identity to underscore the Museum’s leadership role in the field of design. The new look employs prominent use of the MoMA logo as a graphic device, dramatic cropping and juxtapositions of artwork, and a brighter color palette to create a fresh contemporary image.

Over the coming year, the change will become visible in every aspect of the Museum’s communications, including advertisements, museum signage, brochures, e-mails and a new Web site launching in late February. MoMA’s new graphic identity was designed by Paula Scher, a partner at Pentagram and was further developed and applied by Julia Hoffmann, MoMA’s Creative Director for Graphics and Advertising, who was appointed in June 2008.

This project is one of a series of innovative initiatives conceived by a new marketing advisory committee established by MoMA in January 2008. The committee, comprised of New York City advertising and design professionals, advises the Museum on new avenues of communication and ways to diversify and engage with its audience. Ted Sann, MoMA honorary trustee, chairs the committee. Other creative professionals include Paula Scher, Pentagram; Doug Jaeger, The Happy Corp. Global; Paul Lavoie, TAXI Advertising; Arthur Ceria, Creativefeed; and Matt Freeman, BetaWave.






Today's News

February 8, 2009

Shepard Fairey, Arrested for 15th Time, Also Accused of Plagiarism by Associated Press

Museo Nacional Centro de Arte Reina Sofia Opens Paul Thek Retrospective

The Third Mind Live Explores Asian Art and Ideas Within American Performing Arts

New Wing to Open at Cleveland Museum of Art in June 2009

Exposures of Landscape and Life Exhibition at Sheldon Museum of Art

Artium Presents the Exhibition Walk Among Us, by Pepo Salazar

Valencian Institute of Modern Art Opens Exhibition of Sculptures from its Collection

New Orleans Museum of Art Presents Frederick J. Brown: New Portraits of Jazz Greats

Sebastiao Salgado Turns 65 and Stays True to his Beliefs

A Two-artist Exhibition with Jannicke Laker and Julika Rudelius at Dumbo Arts Center

The Museum of Modern Art Unveils New Graphic Identity

Tate Britain Displays Three Newly Acquired Works by Black Audio Film Collective

The Guggenheim Acquires Work by Felix Gonzalez-Torres

Wexner Center for the Arts Says Goodbye to Warhol

March Tours at the Walker Art Center Bring Tweens and Parents Together at the Exhibition Live Forever: Elizabeth Peyton

Target Free Family Saturday, Be Animated set for February 14

Mormile and Moss Join Miami Art Museum Board of Trustees

Clark After Dark: Viva Flamenco at the Clark February 20

Dallas Museum of Art Celebrates Black History Month With a Variety of Programs for the Public

Saint Louis Art Museum Presents Mardi Gras Indian Documentary Feb. 20

Most Popular Last Seven Days



1.- Roman Emperor Augustus' frescoed rooms unveiled for first time after years of restoration

2.- First stage of the restoration of Leonardo da Vinci's 'Adoration of the Magi' completed

3.- Hollywood actor and 'Conceptual artist' Shia LaBeouf runs around Amsterdam's Stedelijk Museum

4.- Exhibition in Rome offers an original interactive journey to discover the city of Augustus

5.- Unique opportunity to see last two works by Rothko and Mondrian side by side

6.- Ai Weiwei explores human rights and freedom of expression in exhibition at Alcatraz

7.- UNESCO seeks answers from Egypt on more than 4,600-year-old 'damaged' pyramid

8.- International Center of Photography announces new Collections Center and Media Lab at Mana Contemporary

9.- British Museum explores the image of the witch and demonised female figures from 1450 until 1900

10.- 'Transformations: Classical Sculpture in Colour' on view at the Glyptotek in Copenhagen

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