NEW YORK.- The past and the present come together in a dynamic art installation inspired by the words and wisdom of advertising's "Original Mad Man," David Ogilvy at the Paley Center for Media beginning on September 22, in honor of the agency's 60th anniversary and as part of the 5th Annual Advertising Week in New York.
The multimedia exhibit is a collaboration with Ogilvy New York and audiovisual artist R. Luke DuBois, who has partnered on interactive performance, installation, and music production work with many artists and organizations. The exhibit will be featured in the Steven Spielberg gallery and the installation can be viewed here
"We wanted to find a way to capture the essence of David Ogilvy's legacy -- his insightful commentary on consumers and marketing -- in a way that was both futuristic and celebratory," said Antonio Navas, Worldwide Creative Director at Ogilvy. Antonio and his creative partner Chris Bradley, teamed together to create the vision for the installation and brought in multimedia artist R. Luke DuBois to bring it to life.
At the center of the exhibit is David Ogilvy himself, extracted from a speech made in the early 60's. He offers snippets of famous quotes with comments that are still as relevant to the creation of advertising today, as they were when they first were written and spoken. As Ogilvy speaks, words and music are synthesized together creating a multimedia display that surrounds the viewer as he or she enters the exhibit. As more visitors enter the installation, additional sounds and visual elements are activated by their presence creating an experience that changes and disperses based on how many people are in the exhibit space.
"Contemporary artists use the new tools of their day," noted multimedia artist R. Luke DuBois. "With this installation we are visualizing how David Ogilvy's insights of yesterday offer a progressive platform for the future of business and media."
In addition to the exhibit, there will be a New York premier screening of the BBC Documentary, "David Ogilvy, the Original Mad Man," at 11 am on Monday, September 22st at the Paley Center's Concourse theater.
The exhibit will be on display during the run of Advertising Week in New York from Monday, September 22nd through Friday, September 26th. The Paley Center for Media is located at 25 West 52nd Street, New York. Entrance to exhibit is included with free for attendees to Advertising Week. For more information, visit paleycenter.org.