The First Art Newspaper on the Net   Established in 1996 United States Thursday, April 19, 2018

Zona Design Creates "POP 8 1/2: La Dolce Vita"
ZONA Design: Creative Director: Zoa Martinez. Executive Producer: Dennis Fluet. Designers: Zoa Martinez, Mark Lee and Agnes Nowakowska.

NEW YORK, NEW YORK.- For the Museum of Contemporary Art, North Miami (MOCA), ZONA Design, the New York-based, full service design agency, created the design, identity, event marketing, environmental graphics, print and signage for “POP 8 ½: La Dolce Vita,” the museum’s 5th annual fundraiser. The February 9th extravaganza, inspired by the genius of Italian Director Federico Fellini, will gather together 800 movers and shakers, patrons and the aficionados who make up the Miami art community. The evening’s proceeds will benefit MOCA’s Permanent Collection Acquisition Fund.

Zoa Martinez, ZONA Design President/Creative Director/Designer, herself a celebrated pop artist, explained her design concept. “For the MOCA marketing campaign we wanted a surrealistic feel, a cinematic quality with a muted color palette. We chose black, white, mauve and brunt orange. To create an art piece based on Fellini and his art, we utilized images of Marcello Mastroianni, Anita Ekberg, a Borsalino hat, a film camera, and that fabulous ‘8,’ redesigned a la ZONA. We branded the museum’s façade with ZONA’s ‘POP 8 ½: La Dolce Vita’ graphics, establishing an identity that captured the essence of the event. Then we incorporated these environmental elements into all print collateral, marketing kits, web, signage and event marketing and design,” stated Martinez.

Lourdes Jofre-Collett, a MOCA Trustee and Co-Chair of “POP 8½: La Dolce Vita” added, “Zoa is a magician. Her visual concept and branding materials once again opened doors and provided entrée to sponsors who had previously eluded us. It is so much easier to approach a potential contributor or sponsor when the quality of your materials and the originality of your concept are so strong. The elegance of ZONA’s marketing materials made immediately apparent the size, the scope and the importance of our MOCA event. Zoa’s art carries so much force that our patrons, who are purists, understood not only the commercial effectiveness of her materials but also appreciated them as art in and of themselves.”

In addition, Zoa Martinez designed the façade of a separate pavilion, the La Dolce Vita Club, a VIP lounge for patrons who contribute in excess of $5000 to the event, and created a blueprint for the look and feel of that venue.

MOCA Executive Director and Chief Curator Bonnie Clearwater added, “Zoa’s concept elevated the POP party to another level with its sophistication and original graphics. She captured the excitement of the event and conveyed it to our potential donors. The concept has been carried through on every aspect of this event from the save-the-date card, the invitation, and signage to the outside of the Museum. Right now everyone who drives past the Museum sees the distinctive POP 8 ½ logo and graphics painted on the outside of our building.”

In addition to Creative Director/Designer Zoa Martinez, ZONA’s team included Executive Producer Dennis Fluet, and Designers Mark Lee and Agnes Nowakowska.

ZONA Design utilized stock images of Marcello Mastroianni, his Borsalino and Anita Ekberg, all acquired through Corbis. Nupress (Miami, FL) printed the collateral materials.

Representing MOCA, North Miami were Executive Director and Chief Curator Bonnie Clearwater, Trustee and Co-Chair of “POP 8 ½: La Dolce Vita” Lourdes Jofre-Collett, Co-Chair Susan Zarchen and Fundraising Manager Erin Malone.

Sponsors of “POP 8½” include Ana Laura Arellano, Diana and Louis Jaffe, Alan and Diane Lieberman, Sofia and Mike Segal, and The Catalina Hotel & Beach Club. The La Dolce Vita Club is sponsored by Smith Barney and Sonesta Hotels of Florida. Other sponsors include Friends of FAI, Italy-America Chamber of Commerce/Southeast, BICE Restaurant, Nikki Beach Coconut Grove, Grey Goose Vodka, Diageo and Peroni.

Last Week News

February 2, 2008

The Century of Giorgio de Chirico. Metaphysics and Architecture On View at IVAM

Sam Taylor-Wood Opens at MOCA Cleveland

Second Edition of ShContemporary To Open in September

Gagosian Gallery Will Present Julian Schnabel

Sotheby's To Offer Collection of Japanese Arms and Armor

Street Dance: The New York Photographs of Rudy Burckhardt

Jersey City Museum Presents SPRAWL

Mary Ann Mattone Elected President of Queens Library Board of Trustees

Largest Cash Injection Ever Heralds Bright Future for the Arts

"Finished Wood" - Paul Guillemette's New Works on Display

February 1, 2008

"The Reina Sofía Will No Longer be The Ugly Duckling," Manuel Borja-Villel, New Director

Christie's To Hold Inaugural evening Sale of Asian Contemporary Art

The Maritime Art sale at Christie's Totaled $2.3 Million

Under New York Skies: Nocturnes by Yvonne Jacquette

Barkley L. Hendricks at The Nasher Museum

Adolph Gottlieb: Paintings and Early Prints at Colby College

The 12th Annual Palm Beach Fine Art Fair Opens

TransCultural Exchange Now Accepting Proposals for its Spring 2009 Exhibition Series

Jersey City Museum Announces Open Call

Smithsonian's National Air and Space Museum Receives Gift for Phase Two of the Steven F. Udvar-Hazy Center

January 31, 2008

Landscapes from the Age of Impressionism To Open at the Virginia Museum of Fine Arts

Kresge Art Museum Launches Online Access to Database of 7,000+ Object Collection

76 KISSES: Snapshots from the Collection of Lori Baker and David E. Brown

Gefeller Supervisions - New works In Cologne

Cinders Gallery Presents: Brevity's Rainbow

Detained By Jenny Holzer at Monika Sprueth Philomene Magers

Somali Stories: A visual expression of Somali Culture

Cheekwood Announces Special Lecture on Sculptor William Edmondson

Jersey City Museum Presents Season of Love Family Project Day

Historic Washington State Images Selected for Publication

January 30, 2008

Treasures Old and New from Wallonia - A Curious Land Opens at Center For Fine Art

Our Friend Gabriel del Rio passed away yesterday

The Schirn Presents Today All-Inclusive. A Tourist World

Long Life Cool White: Photographs by Moyra Davey To Open at Fogg Art Museum

Rich Color, Elaborate Detail and Compelling Stories of Victorian Art Masterworks at BYU MOA

Nine Manuscripts By French Writer André Breton at Sotheby's Paris

John Singleton Copley's Nicholas Boylston on View in American Narratives

Third Edition of Art Madrid To Open

Juergen Teller: Ukraine at Lehmann Maupin Gallery

Galería Senda Presents Ola Kolehmainen

Jazz for Art Education Benefit to Support Art Education Programs

January 29, 2008

Long-Lost Set of Robert Capa Negatives Taken During Spanish Civil War Found in Mexico

The AIPAD Photography Show New York To Be Held April 10-13, 2008

Old Master Paintings and European Works of Art in N.Y. Total $82.5 M

Glasgow Art Fair 2008 To Open in March

Core at 25: Milestone Anniversary for the Artists' and Critics' Residency Program at MFAH Glassell School

Winter Artist in Residence: Michael Genovese

Sheldon Memorial Art Gallery Presents The Unknown Blakelock

Florian Bohm Exhibition at Galerie f5,6, Munich

"Victory Mail" Exhibit Opens March 6 at the Smithsonian's National Postal Museum

Arts Council England, West Midlands awards over GBP34,000 to Projects

January 28, 2008

Kunsthalle Helsinki Presents Retrospective On Finnish Modernist Artist Tapani Raittila

Museum für Moderne Kunst Presents Hans Josephsohn, Sculptor

.raw esperanto Opens at MAMA in Rotterdam

White Cube Mason's Yard Presents Marc Quinn Evolution

The 16th Annual Outsider Art Fair Opens in New York

Buddhist Master Shinjo Ito Honored With Centennial World Tour

Patricia Piccinini - The Place Where It Actually Happens

James Kitchens at Miami Art Group Gallery

Our Literal Speed at Center for Art and Media Karlsruhe

The JPMorgan Chase Museum Career Paid Internship at Jersey City Museum

Most Popular Last Seven Days

1.- John Surtees' one-owner 1957 BMW 507 to be offered for the first time at Bonhams Festival of Speed sale

2.- Antiques looted in Libya by IS sold in Spain, two experts arrested

3.- The world's oldest bridge to be preserved by the British Museum's Iraq Scheme

4.- Exquisite jewels dazzle in historic Cartier exhibition at the National Gallery of Australia

5.- Now showing in US cinemas: "Hitler VS Picasso and The Others" directed by Claudio Poli

6.- New York's Metropolitan Museum of Art returns stolen idols to Nepal

7.- Glasgow starts a year of celebration as Charles Rennie Mackintosh exhibition opens

8.- Very rare Qing Dynasty bowl sells for $30.4 million

9.- Gardner Museum publishes "Stolen" book about 13 works in 1990 theft

10.- Royal Ontario Museum announces appointment of Curator, Islamic Art & Culture

Related Stories

Important Judaica and Israeli & international art bring a combined $7.9 million at Sotheby's New York

Tunisia to auction ousted despot's treasures

Andy Warhol's Mao portraits excluded from the Beijing and Shanghai shows next year

China criticises French Qing dynasty seal auction

Christie's announces auction marking the first half century of the popular and luxurious interiors shop Guinevere

Nine new exhibits debut at San Diego International Airport

Rembrandt masterpiece "Portrait of Catrina Hooghsaet" back on display at National Museum Cardiff

Amber: 40-million-year-old fossilised tree resin is Baltic gold

Egyptian artist Iman Issa wins the Ist FHN Museu d’Art Contemporani de Barcelona Award

The main chapel of the Basilica of Santa Croce open for visits after five year restoration

Museums, Exhibits, Artists, Milestones, Digital Art, Architecture, Photography,
Photographers, Special Photos, Special Reports, Featured Stories, Auctions, Art Fairs,
Anecdotes, Art Quiz, Education, Mythology, 3D Images, Last Week, .


Ignacio Villarreal
Editor & Publisher:Jose Villarreal - Consultant: Ignacio Villarreal Jr.
Art Director: Juan José Sepúlveda Ramírez

Royalville Communications, Inc
Founder's Site. The most varied versions
of this beautiful prayer.
to a Mexican poet.

The First Art Newspaper on the Net. The Best Versions Of Ave Maria Song Junco de la Vega Site Ignacio Villarreal Site
Tell a Friend
Dear User, please complete the form below in order to recommend the Artdaily newsletter to someone you know.
Please complete all fields marked *.
Sending Mail
Sending Successful