The First Art Newspaper on the Net   Established in 1996 United States Monday, August 26, 2019


ArtTech-Innovation: Award-winning Swiss app leads the art world in the age of the smartphone
The application seeks to identify and expand target audiences, as well as facilitate the presentation of works from the comfort of one’s home via augmented reality (AR).


ZURICH.- iazzu, the Swiss technology company tailored to serving the art world, has launched the first integrated and scalable digital appearance for art institutions, organizations, as well as artists and collectors worldwide. The application seeks to identify and expand target audiences, as well as facilitate the presentation of works from the comfort of one’s home via augmented reality (AR). Leading up to the launch, iazzu’s unique approach has been recognized and commended by the École Polytechnique fédérale de Lausanne (EPFL) and the Vienna Business Agency.

iazzu’s app has been available to the art world since April 1st 2019. According to Romana Müller, the co-founder and CEO of iazzu, “We support galleries, institutions, artists and collectors with their digital presence, as well as assist in the management and expansion of their exhibitions and collections through innovative technologies.” With its solution, iazzu has introduced a complete CTA (Call-to-Action) tool for the global art community which builds upon and surpasses previous digital attempts by offering diverse interaction and visualization possibilities within a convenient and user friendly app. On the one hand, art organizations are connected with their audiences, while on the other hand, art connoisseurs can experience exhibitions, conferences, works, awards and artist biographies at their fingertips on smartphones or tablets. Nathalie Pichard, the CEO of the ArtTech Foundation said, “With iazzu, cultural organizations will acquire more modern and responsive possibilities to offer a new generation of collectors a complete digital experience.”

Visualization and works of art from the comfort of your own home
The Swiss solution is available for iOS and Android in English, German, Spanish and French. Among its many features is an in-app-chat which facilitates direct communication between the organization and user, a currency calculator with daily updates for 10 currencies, a unit of measurement converter, as well as an algorithm that learns art preferences. The AR features of the app make true-to-life visualization of breathtaking works of art easy and bring culture into any space. Dr. Robert Punkenhofer, the founder of Vienna Art Week, and holder of other numerous distinctions stated “Enjoying and purchasing art online is becoming an ever more popular trend. iazzu offers the perfect app for this.”

Not a marketplace, but a tailor-made app
iazzu was conceived as a tailor-made app and designed with the respective art institutions in mind. The organization guarantees its proper functioning, and will assist clients in integrating data, including that of individual works and event updates. Setup takes only a few days. While previous gallery-apps are extremely expensive, iazzu is available for an installation fee and a monthly subscription entailing only a few hundred Swiss Francs. End users receive access to the app exclusively from the respective institution. Different from marketplaces, such as Artsy, iazzu prides itself in emphasizing the art institution rather than individual works. Surfing from gallery to gallery at random, or “you may also like...” is not possible.

Awards from EPFL and the Vienna Business Agency
Several months ago, iazzu was selected by the EPFL Innovation Park as the Swiss App of the Month. Prior to this, it was voted by an international jury of more than 90 Art-Tech Startups into a group of seven finalists charged with presenting a solution to the Art-Tech Foundation. Among the members of the jury were Prof. Patrick Aebischer, the former President of the EPFL, Peter Brabeck-Letmathe, Honorary President, Nestlé and Christian Simm, the CEO of Swissnex Boston. At the Vienna Pioneers Festival in 2018, iazzu was selected as a finalist and invited by the Vienna Business Agency to engage in a 3-month residence in Vienna, so as to introduce the technology to the Austrian market. As a result, the company has begun to work with Austrian clients in the Swiss market.





Today's News

June 13, 2019

Summer Exhibition 2019 opens at the Royal Academy of Arts in London

The Colour Palace is revealed

Sotheby's announces an auction coinciding with WorldPride NYC & Stonewall Uprising anniversary

The most famous car in the world: RM Sotheby's presents James Bond Aston Martin DB5

Freeman's sets a new world auction record for Philadelphia artist Cecilia Beaux

Rago and Wright are joining forces

The J. Paul Getty Museum opens 'Reading Between the Lines: Drawing Illustrations'

Solo, yet tutti: App puts orchestra in your living room

photo basel brings together 41 exhibitors from both emerging and established galleries

Edwynn Houk Gallery opens a solo exhibition of recent work by Gail Albert Halaban

'ART On The Mind': Leading contemporary artists donate work to help homeless charity

Exhibition celebrates the beginning years of historic San Francisco gallery.

ArtTech-Innovation: Award-winning Swiss app leads the art world in the age of the smartphone

The New York Botanical Garden opens its largest botanical exhibition ever

Illustration art at Swann delivers strong prices

Valentin Loellmann opens a solo show at Twenty First Gallery

Exhibition sheds a new light on the heritage of the opticokinetic art movement

Significant Manis Mastodon Collection donated to Washington State Historical Society

Asian Art sale at Christie's Paris achieves €7.8 million

Clarachurch Basel presents a selection of works by Heikedine Günther

Thomas Del Mar to sell important private collection of arms & armour

i8 Gallery opens an exhibition of works by B. Ingrid Olson

Architectural Heritage opens summer exhibition of modern British sculpture & drawings by sculptors

The Institute of Contemporary Arts presents a newly commissioned permanently sited work

Most Popular Last Seven Days



1.- Newly restored Titian's Rape of Europa set to be reunited with accompanying works

2.- Krannert Art Museum acquires complete works of conceptual gay photographer Hal Fischer

3.- The Met's Rock & Roll exhibition reaches a milestone 500,000 visitors

4.- A new species of giant penguin has been identified from fossils

5.- Fondation Phi pour l'art contemporain exhibits works by pioneering artist Yoko Ono

6.- Comprehensive exhibition of Elfie Semotan's work on view at C/O Berlin

7.- 'Easy Rider' star Peter Fonda dead at 79

8.- Major exhibition explores the romantic fascination with the Scottish Highlands

9.- Meet the Ercolines, the Woodstock lovebirds whose hug made history

10.- Dallas Museum of Art re-opens European Galleries after total reinstallation



Museums, Exhibits, Artists, Milestones, Digital Art, Architecture, Photography,
Photographers, Special Photos, Special Reports, Featured Stories, Auctions, Art Fairs,
Anecdotes, Art Quiz, Education, Mythology, 3D Images, Last Week, .

 



Founder:
Ignacio Villarreal
(1941 - 2019)
Editor & Publisher: Jose Villarreal
Art Director: Juan José Sepúlveda Ramírez

Royalville Communications, Inc
produces:

ignaciovillarreal.org avemariasound.org juncodelavega.com facundocabral-elfinal.org
Founder's Site. The most varied versions
of this beautiful prayer.
Hommage
to a Mexican poet.
Hommage
       

The First Art Newspaper on the Net. The Best Versions Of Ave Maria Song Junco de la Vega Site Ignacio Villarreal Site
Tell a Friend
Dear User, please complete the form below in order to recommend the Artdaily newsletter to someone you know.
Please complete all fields marked *.
Sending Mail
Sending Successful