NEW YORK, NY.-
Sothebys announced the launch of Sothebys Home
, an online consignment marketplace specializing in vintage and antique furniture, decorative objects and accessories. Sothebys Home connects collectors and design lovers with an approachable new platform to buy furniture, art and home décor from showrooms, dealers, interior designers and private individuals. For consignors, Sothebys Home offers a solution encompassing all steps of the selling process, from curation and photography to moving and delivery.
Sothebys Home expands the brands growing e-commerce portfolio, which includes a robust program of live and online-only auctions as well as the retail business, Sothebys Wine, providing greater access to premium offerings across categories for customers. The launch of Sothebys Home is supported by the acquisition of Viyet in February 2018. Since being acquired, web traffic to Viyet.com has increased over 200%, doubling monthly revenue. The site has expanded its inventory, building new relationships with over 60 galleries, showrooms and brands, with recent partners including Schumacher, Aerin, Jason Jacques Gallery, and Casati Gallery.
Alongside Sothebys current online auction and retail platforms, Sothebys Home is another way we are uniting superior technology with wonderful objects to serve our clients of today and tomorrow, said Tad Smith, Sothebys CEO.
Sothebys Home will feature an expanded library of offerings for home décor needs with a continued focus on new categories including prints, photography and contemporary art. Elizabeth Brown, CEO of Viyet, who has overseen the integration into Sothebys over the past six months, today assumes the role of CEO of Sothebys Home and will lead the brand and business operations.
John Auerbach, General Manager of Sotheby's Art & Objects Division in New York, added, "The launch of Sothebys Home provides a new platform to buy designer furniture, antiques, accessories and art with ease, furthering our commitment to offer expanded channels to serve both our customers and consignors.
Sothebys Home will build upon Viyets pre-existing business model, which provides a seamless way to buy and sell luxury furniture and home décor online at a great value. Sothebys Home is the only ecommerce platform with showroom and gallery pieces from a range of partners including Artemide, Ralph Lauren, Donzella Ltd., Magen H Gallery and more, listed alongside private consignments across antique, vintage and contemporary design, offering one-of-a-kind access to unique pieces that previously would not be available online.
"We are thrilled to introduce Sotheby's Home and relaunch Viyet under the Sothebys brand, said Elizabeth Brown, CEO of Sothebys Home. We are excited to continue growing with the support of Sothebys, providing our customers the opportunity to purchase unique pieces for their homes and providing consignors with an easy to use, trustworthy platform.